It is the opportunity for product manufacturers to demonstrate the benefits of their products in an environment that no other exhibitions replicate – the real environment that their products are designed to work in. Not in an exhibition hall.

The exit poll from 2008 showed beyond doubt that the visitors and exhibitors alike wanted as wide a range of products and services showcased by as many manufacturers as possible and they liked the fact that they do not have to rely on videos, still photographs or static demonstrations to see/demonstrate how products perform. The 08 poll also confirmed visitors overwhelming endorsement of the concept with the amazing 98% approval rating that they awarded the event by saying they would be returning in 2010, with over 90% of exhibitors suggesting they will definitely be there again.

The dates have been specifically chosen so that visitors and exhibitors have the opportunity to participate in live demonstrations in daylight, dusk and dark and as for the weather - well these products will be out in all weathers, so let’s get them demonstrated in it.