Why exhibit?

Firmly established as Europe’s must attend event for outdoor testing and demonstrations in all lighting conditions as well as indoor showcasing of highways products, Highways SIB (Seeing is Believing) will provide you with the perfect environment to do just that.


The show offers its audience of local authorities, highway engineers, consultants and contractors (your clients and prospects) the chance to genuinely see your products outside in real working environments – at the UK’s largest privately owned test track facility. Track plots are positioned within dedicated zones along a working two-way street complete with zebra crossings and drop-off/collection points between zones. Find out more about each individual zone here:

Maintenance matters Making our mark Safety in action Signage solutions A smarter network Lighting the way

There’s also a fantastic opportunity to showcase relevant products and services in our fully marked motorway area.


In addition, the Highways SIB indoor exhibition provides an environment where ever-increasing demands for cost reductions and efficiencies can be investigated and sourced, and your sales and marketing objectives achieved.

The spacious, modern and fully-equipped hall also offers you the chance to showcase your latest products as well as catch up with other industry trends and developments through our ‘integrated’ conference programme – consisting of specialised workshops and roundtable discussions. These sessions will be free for all visitors to attend, ensuring a regular flow of visitor traffic throughout the event.

In addition, the exhibition hall hosts a dedicated Apprenticeship/skills zone for local students to come along and find out all the exciting opportunities that the sector has to offer. There is also scope for experienced highways professionals to discuss their own career progression and enhancement.


If you are interested in either leading a workshop or joining a roundtable discussion, or would like to know more about the Highways SIB Apprenticeship/skills zone, then please contact Alec Peachey on +44 (0)1732 459683 or email alec@aladltd.co.uk with details.


Highways Masthead Logo

Highways SIB (Seeing is Believing) 2016 is brought to you in association with Alad Ltd, the publisher of Highways Magazine. Highways is the ONE and only magazine dedicated to the highway maintenance and traffic management industry.

Call Robert for more information on what Highways SIB can offer you on +44 (0)1732 459683 or email robert@aladltd.co.uk



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